BeginnerMath Functions5 min15 points

Calculate a funnel conversion rate

The situation

Harbor Supply's distributor sign-up funnel loses people at every step. Marketing has the raw counts at each stage but not the drop-off, and the counts alone make the biggest stage look like the healthiest one.

A1
fx
Calculate a funnel conversion rate — question sheet. Use the arrow keys to move between cells, Enter or F2 to edit, Escape to cancel, Control D to fill down from the cell above, and Control C and Control V to copy and paste.
Row numberABCDE
1StagePeopleConversion
2Visitors12000.00
3Leads480.00
4Applications156.00
5Approved distributors96.00
6