Excel for product managers

Product managers use Excel to answer their own questions quickly rather than waiting a week for someone else's queue.

What the job actually asks for

Sizing an opportunity, tracking activation across cohorts, scoring a backlog, summarising feedback by theme. The bar is speed and directional accuracy rather than production-grade rigour — but the numbers still end up in a deck.

The recurring tasks

  • Size a market or feature opportunity
  • Track activation and retention cohorts
  • Prioritise a backlog with scoring models
  • Summarise user feedback by theme

Where people get caught

Overcomplicating. A nested formula five levels deep is harder to check than three columns that each do one thing, and in a spreadsheet others will read, legibility is a feature.

What interviews test

Sizing something from assumptions you state out loud, and summarising a dataset by dimension without reaching for a pivot table.

Practice built from product manager work

3 exercises using the situations above, ordered from most approachable to hardest.

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